Redefining Resilience
MARWAR | When Dilip Piramal, the executive chairman of VIP Industries Ltd, took over the business in 1973, the sales figure was Rs 50 lakh. Under his able leadership, the company became the market leader with the current market capital being Rs 1,500 crore.
We meet Dilip, who is also the president of Indian Merchants’ Chamber, and wife Shalini Piramal, the president of Indian Merchants’ Chamber Ladies Wing, to know more about their work and life together.
The VIP Industries Ltd was established in 1971, and the first plant was set up in Nashik, Maharastra. When Dilip took over in 1973 the sales figure was Rs 50 lakh. However, his perseverance ensured that VIP became one of the strongest Indian consumer brands, whose current market capitalisation stands at Rs 1,500 crore.
“We were the leading luggage brand in India and didn’t have any competition till 2000, when Samsonite, the only multinational company in the world in luggage, entered India. But I am very happy to say that in spite of Samsonite’s presence here for more than 15 years, India is the only country where they are not market leaders. They have operations in about 120 countries, and they are market leaders everywhere else,” Dilip explains.
